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Videos

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
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Citation

Tonolini and Sbarbaro (2014a, June 15). Vision Y. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/vision-y


Videos

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
June 15, 2014
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Citation

Verhaeghe, Malevsky and Van de Broek (2014a, June 15). Research that sparks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-that-sparks


Videos

Brain tricks

An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumer’s unconscious mind… as well as your own.

Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
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Citation

MacFarlane, P. (2014a, June 15). Brain tricks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brain-tricks


Videos

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Souda and Rajan (2014a, June 15). In search of hope. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-search-of-hope


Videos

Ceremony: Winner of the MR Inspiration Den

The MR Inspiration Den 2014 winners:- Sample answer, Tony Dent;-On device research, Alistair Hill.

Catalogue: Congress 2014: What Inspires?
Authors: Tony Dent, Alistair Hill
June 15, 2014
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Citation

Dent and Hill (2014a, June 15). Ceremony: Winner of the MR Inspiration Den. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/winner-of-the-mr-inspiration-den


Videos

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kugel, Thomas Kelly
June 15, 2014
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Citation

Kugel and Kelly (2014a, June 15). Make your stakeholders smarter . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/make-your-stakeholders-smarter-


Videos

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
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Citation

Oshima and Wacker (2014a, June 15). Human beans. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/human-beans


Videos

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?
Author: Karen Foster
June 15, 2014
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Citation

Foster, K. (2014a, June 15). A diary of a new market researcher. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-diary-of-a-new-market-researcher


Videos

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
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Citation

Pace and Evtenko (2014a, June 15). Why do I still come to work?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work-